Info box icon

Important

William Hill’s sportsbook is no longer accepting our readers.

The William Hill Plus card bridges the gap between online and in-store betting. Having the option to withdraw winnings instantly is one of the biggest positives, but if we’re honest, the process has been a bit of a faff, with registration and verification issues along the way. Regardless of that, we’ve persevered in bringing you everything you need to know about how William Hill Plus functions and the pitfalls to avoid when signing up.

William Hill Plus Card is a physical card that allows you to link your in-store bets and manage them online. It’s like a betting app, but for those who still crave human interaction, it’s like the 1990s all over again.

The long and short is that you place a bet in-store and can track it on the William Hill Plus app. Annoyingly, the dedicated app has been discontinued, and access is now via your mobile browser. It’s not a deal breaker, but if running an app is no longer viable, it indicates how high up on the list of priorities William Hill plus cards are.

You’re probably forming the image that it’s not perfect, and that would be fair, but there’s a lot we do like about the card.

Notably, you can cash out in-store bets, those of you still using cash can deposit and fund your account, withdrawals from online bets are instant, and you’ll get access to exclusive William Hill Plus card offers, although not as often as they suggest online.

How to Get Your William Hill Plus Card?

You can only get the William Hill Plus card in-store and in person. You’ll need a photo ID (driver's license, passport, etc.), along with a fully verified online account. If you haven't verified your account, you can do so once logged in on the main William Hill betting app. We suggest you do this as soon as possible, as it saves a lot of time when withdrawing.

Here’s how the full process works:

How to Register a William Hill Plus Card?

So, you’ve got your card, and now it’s time to register it. This is done at any in-shop betting terminals, and staff are on hand if you get stuck.

And that’s it. Your account will be created, and you can start using it right away.

You can link your online account at the betting terminal in-store by selecting ‘Link Account’ and then logging in with your username and password. You don’t have to use an online account. However, it makes the whole concept of the William Hill Plus app a bit redundant otherwise, as you want it to bridge the gap between online and in-person betting.

Info box icon

A good, not great experience with William Hill

Jonathan Askew: Store cards and betting terminals are rarely a good mix, in my opinion. Bookies are using them more than ever for in-store betting, and they can be hit-and-miss as to how well they work. I experienced a few issues verifying my card and phone, which caused the process to take ~35 minutes longer than expected. I want to add that the staff at my local William Hill betting shop were superb. Thanks, Paul, you’re a credit to the brand!

The dedicated William Plus card app download is no more and has been replaced by a web app that you can access through a mobile browser. We don’t want to keep going on about this, but it’s telling from William Hill’s point of view that they didn’t see the need to continue using it. Maybe it’s not as popular as they hoped.

Nonetheless, the web app works in the same way, and you may prefer not to have yet another app to download, making this a positive. We’d personally like to see both options, which you get from the William Hill sportsbook, but we are nothing if not dreamers. Here’s what’s included:

  • List Icon

    Live scores and in-game stats for bets placed in-store.

  • List Icon

    Cash out for all bets (William Hill calls this ‘cash-in’, for some reason).

  • List Icon

    Link your online funds – withdraw and deposit instantly in-shop.

How Does the William Hill Plus Web App Work?

Once you’re up and running, the William Hill Plus card is really easy to use.

Our local store was down to a single betting terminal – apparently due to issues with the screens on the others. Luckily, it was a quiet Monday morning, so there was still time to take a good look around without overstaying our welcome.

You scan your card and confirm your four-digit passcode to log in, then use the search function to browse what you want to bet on. You then place your bet, which’ll be linked to your account, which you can track or cash in at any point.

If you haven’t logged in, you can still place a bet, then scan the barcode on your bet slip and upload it to your account. If the machines are down, you can bet at the front desk and link the bet with your account, which is pretty cool.

How to Cash Out Your Bets with William Hill Plus Card Web App?

Cash in or cash out? Well, William Hill, weirdly, calls it cash-in, but all it means is that you can settle bets early before the market closes. To learn more about how it works in principle, refer to our cash-out betting guide.

The option to cash in is one of the many William Hill Plus card benefits, but you can only do this via the web app and not using the betting terminals. Here’s how it works:

Info box icon

INFO

There will be times when cash-in is suspended or not available. There may be several reasons for this, such as a goal in a football match or a try in a rugby match. Basically, if a major incident occurs in the game, the cash-in feature will be paused briefly. It’s also worth noting that it can take up to 12 seconds before these are processed, although each time we’ve used it, it’s been less than five.

Linking online and in-store accounts is one of the biggest benefits of using a William Hill Plus card. It’s an all-under-one-roof scenario where you can keep the personal side of in-store betting and combine it with the usability of online. If there was only one recommendation for using the card, this would be it.

If you don’t have an account, check out the latest William Hill promo codes before registering, as there are some cracking offers live at the minute. If you do, then let’s show you how this works.

Once connected, your balance will merge, and you can use it online or in-store.

One of the card's coolest features is its bet tracking. It’s best used with a Plus card, but you can also do it without one.

When you place your bet on Plus Terminals, tap your card, and it’ll add it to your account. Don’t worry if you forget to tap, as you can add them later by scanning the barcode on your bet slip or manually entering the 18-digit slip number.

If you don’t have your card, you can still place a bet at the Terminal or counter and upload it manually. Just tap “Add Your Bets Manually” from within the web app and enter the bet number below the barcode.

It’s worth noting that you’re limited to 10 bet slips without a card, and the system won’t track your full betting history; it will wipe your slips after you hit your limit.

When the card was first launched in 2015, there were lots of offers and promos to encourage us all to use it. As you’d expect, some were better than others, but the William Hill Plus card free bet was between £5 to £10 and super easy to claim.

Sadly, the offers have all but dried up. William Hill has even removed a lot of talk about the offers in their FAQ, which suggests they’ll not return anytime soon. But there is a workaround.

Using the card with an online account means you can take advantage of all the welcome offers while still being able to link your in-store bets. Now, you do have to place these bets online, but as it’s all linked, you’re not losing out by not claiming this in-store.

The Plus card isn’t for everyone. We’ve had issues when testing – namely when verifying our account – but overall, it’s been a positive experience. Here are five William Hill Plus card benefits that really make it tick.

  • List Icon

    Bet with cash – Limit your digital footprint by betting with cash to fund your in-store and online accounts.

  • List Icon

    Instant withdrawals – Remove the standard three to five-day processing times with William Hill by getting paid instantly at any of their betting shops. Requires ID to be shown for every withdrawal.

  • List Icon

    Use your online balance in-store – You can fund your account online or use winnings from online bets to place additional wagers in-store.

  • List Icon

    Bet tracking – All of your live bets are uploaded to your William Hill Plus app so you can track them as you go.

  • List Icon

    Cash out for in-store bets – A huge negative to betting in-store over online was not having access to cash-out functions. This is no longer the case, as bets are uploaded to your account with the option to cash out, proving that the market allows it.

William Hill no longer uses the Cash Direct function. For those who don’t know, before using the Plus card, you could apply for vouchers to withdraw cash in-store. It was pretty cool, actually, as it meant you could get a hold of your money straight away.

Essentially, this has been integrated into the William Hill Plus card, so it’s no loss, but if you’re specifically looking for the Cash Direct option, now you know why it’s missing.

We can’t decide if the Willaim Hill Plus card is gimmicky or genuinely useful. The fact that they’ve already done away with the dedicated app in favour of a web app and are running very few (if any) promotions for it anymore, speaks volumes.

But it’s got its uses, and the option to withdraw online winnings instantly as cash is the biggest lure. We just want it to have fewer hiccups along the way (terminals not recognising cards, problematic verification stage, etc.). For that reason, we’d recommend the Ladbrokes Grid card, which is more polished, easier to use, and comes packed with rewards and bonuses the more you use it. Close, William Hill, but unfortunately, no cigar.

First, double-check that you’ve entered the correct mobile number. Next, make sure the number isn’t already linked to another card. If it is, then you must remove this first before you can create a new account. Finally, visit the web app to check if the verification has already been processed.

You can cancel the Plus card via the web app. Just log in, go to “Account”, and cancel the card before applying for a new one. Once a card has been cancelled, it cannot be reinstated.

Yes, your William Hill card plus can be used on any games on machines in-store. It functions as a single account, allowing users to access all products offered (sports, casino, bingo, poker, etc.) on that account.

A Plus card allows you to link your online and in-store betting accounts. You can deposit and withdraw into a single account and track all in-store bets as if you’d placed them online.

The Plus Web App is the portal for the Plus card. This is where you can access your account, including live bets, promotions, cash-out options and your combined online and in-store wallet.

Author Avatar
WRITTEN BY Jonathan Askew View all posts by Jonathan Askew

Jonathan has been writing in the iGaming sector for 15+ years. He’s a sports fanatic and is fortunate enough to combine his passion with his work. When he’s not at his desk, you can usually find him on the golf course or researching picks for his weekend acca.

Further Reading

ThePuntersPage.com © 2006-2025 ThePuntersPage.com